Mission, Vision and Values


Our vision is to enhance our standing and reputation as the Philippines’ leading real estate developer, and to be a strong partner in nation building.


By developing integrated, masterplanned and sustainable mixed-use communities in vibrant growth centers all over the country, we strive to continually elevate the quality of life for all of our customers.

We shall be a responsible corporate citizen and act with integrity, foresight and prudence.

We shall empower our employees to deliver products that exceed our customers’ expectations and build long-term value for our shareholders.


Core Values


Leadership. We allow our people to make decisions within their limits of authority and be accountable for their actions.

Integrity. We do the right thing.

Vision. We build with the future in mind.

Excellence. We give our best in all that we do.

Malasakit. We care enough to go the extra mile.


Operating Principles

We build a strong brand.

There is an Ayala Land in each of us.  We represent the brand. The brand is about integrity, professionalism and excellence. We design, build and operate quality products and experiences  for  our customers. Safety is our topmost priority.

We empower our people

We develop and support our people, while holding them accountable and building a strong sense of ownership for delivering our products and services.

We make things simple and easy

We  do things in a more straightforward way and put  more value in   efficiently delivering quality  products and  effective solutions without delay.

We create value for the community

Beyond delivering fair returns, we create value over time for our communities so they can enjoy a well-lived life for generations to come.

We own the business

We invest and use company resources prudently. We take care of what is entrusted to us.